ABOUT US
Our Story
Authenticity: the courage to be yourself.
Hi, I’m Allee—owner and creator of Authenticity! I launched this boutique from a lifelong dream and a whole lot of determination. I graduated from Texas State University in 2020 with a degree in Fashion Merchandising and a mission to create something meaningful—something real.
Authenticity was born from the belief that fashion should help people feel confident, expressive, and truly themselves. I didn’t wait to “win the lottery” to chase this dream—I made the leap in college, switched my major, and started building this brand from the ground up.
After testing the waters at market events across Texas and pivoting hard during the pandemic, I finally opened my first storefront in February 2024 in Kingwood, TX—a full-circle, pinch-me moment.
The name "Authenticity" came after a lot of soul-searching (and some actual dictionary reading). To me, it means embracing who you are, showing up boldly, and letting your style speak your truth. That’s exactly what I want this space to be—a boutique that empowers every person who walks in (or clicks in) to feel confident, seen, and celebrated.
Thank you for being part of this journey. Your support means the world, and this is just the beginning. Follow along @authenticitybyallee for updates, behind-the-scenes, and all the fun stuff still to come.
And always remember: be your authentic self and be kind to everyone.